Concept and audit · BBQ restaurant and catering · Queen Creek, AZ

A concept site and audit for Queen Creek BBQ Co

Queen Creek BBQ Co is a family-owned BBQ restaurant and bar on Ellsworth Road that opened in March 2025. We built a concept site and audit as a proposal. Queen Creek BBQ Co is not a client.

This is a concept redesign and audit we built as a proposal. Queen Creek BBQ Co is not a client, and the demo is not their live site.

See the concept demo ↗

Business: Queen Creek BBQ Co
Location: Queen Creek, AZ
Industry: BBQ restaurant and catering
Status: Concept and audit, not a client
Built: Sep 2026
Stack: Static HTML, Python build, Cloudflare Pages
Service area: Queen Creek and the East Valley

What we found

Queen Creek BBQ Co serves pecan-smoked brisket, ribs and pulled pork, and catering is a core part of the business. The current site is one long page. Menu, catering and about pages returned errors, and there was no catering page at all.

In our audit, the title left out the brand name, the structured data was generic and incomplete, and the happy hour menu was only an image. On phones, the first screen showed no logo or food photo, and the Order button sat below the fold. A duplicate of the homepage was in the sitemap, and the hours shown before the page fully loaded were wrong.

What we'd fix: a page for the menu, catering, happy hour and the restaurant's story, with ordering and calling always one tap away.

The work

What we did, step by step

Audited the siteWe wrote 16 findings ranked High, Medium, Low and Verify, with 3 'before' screenshots and a 30-day plan.
Redesigned the homepageA full-width brisket photo, the logo in the header, and Order Online and Call buttons that stay visible.
Built 5 indexable pagesHome, Menu, Happy Hour, Catering and Our Story, plus the audit.
Built a catering pageA 'how much BBQ do I need?' calculator and a quote form that opens a pre-filled email to the restaurant.
Turned the menu into text41 items across 12 sections, marked up with Menu, MenuSection and MenuItem schema, plus a crawlable Happy Hour page.
Added Restaurant schemaRestaurant markup with address, coordinates, hours and an order action pointing to online ordering on all 6 pages, catering Service schema and BreadcrumbList on 4.
Cleaned up the detailsRewrote the copy, fixed social links, added a logo favicon, descriptive image names and alt text, and live open or closed status in Arizona time.

What's on it

Order Online button linking to the restaurant's ordering system
Sticky mobile Call, Directions and Order Online bar
Catering quantity calculator
Catering quote form
Full text menu with 41 items
Happy Hour page
Live open or closed status plus an hours table
Leave a Google review link

Search and local setup

Title naming the brand, BBQ and Queen Creek
Restaurant schema with address, coordinates and hours
Menu, MenuSection and MenuItem markup
OrderAction linking to online ordering
Catering Service schema
Duplicate homepage removed from the sitemap

Questions

Questions people ask about this work

Does a BBQ restaurant need a separate catering page?

Yes, if catering matters to the business. People search for catering on its own, and a single homepage section rarely ranks. Our concept gives Queen Creek BBQ Co a catering page with a quantity calculator and a quote form.

How much BBQ do I need to cater a party?

It depends on the head count and how hungry the crowd is. The concept's catering calculator lets guests enter the number of people and get a starting estimate, then send a quote request to the restaurant to confirm.

Why put a restaurant menu in text instead of a PDF or image?

Search engines and AI assistants can read text and menu schema, but not much from an image. We turned the menu into 41 text items across 12 sections with Menu schema so dishes like brisket and ribs can show up in search.

Services in this project

Website creation Local SEO Technical SEO audit Paid media in Queen Creek

More work