Questions about working with us, answered.

A paid media agency plans, builds, manages and measures your advertising on platforms like Google Ads, Microsoft Ads, Meta and YouTube. In practice that means keyword and audience research, campaign structure, ad creative, bid and budget management, conversion tracking, landing page recommendations and reporting that ties spend to revenue.

If people already search for what you sell, start with Google Search, and usually Microsoft Ads alongside it. Those capture existing demand at the moment of intent. Add Performance Max, Meta, YouTube or display once conversion tracking is solid and search is profitable, so those channels have good data to optimize toward.

Enough for each campaign to collect meaningful conversion data. Spread too thin, nothing learns. For most local service businesses that means at least a few thousand dollars a month in media. For ecommerce it depends on catalog size and margins. We size budgets from your target cost per acquisition and expected conversion volume, not from a rule of thumb.

No. Engagements are month to month after an initial onboarding period. You own your ad accounts, data, creative and tracking, and that never changes.

Yes. We are based in Queen Creek and meet in person across the Phoenix metro, Tucson and Sedona, but most of our clients are elsewhere in the US. All of our work is done remotely and in the same way, wherever the client is.

Buddy is our open-source AI agent with Google Ads API access. It analyzes performance, mines search terms, flags anomalies and drafts changes. Every proposed change gets a preview and needs explicit approval before it runs, and every change is labeled so it can be rolled back. A senior strategist owns strategy and signs off on everything.

Weekly check-ins and a monthly report built around business outcomes: leads, sales, revenue, cost per acquisition and return on ad spend. Where your CRM or ecommerce platform allows, we report against real revenue rather than platform-reported conversions alone.

Yes. That is most of our onboarding work. We audit first, keep what works, and restructure gradually. Wholesale rebuilds reset the platforms' learning, so we avoid them.

The tools and processes that record user actions, such as purchases, leads, calls and signups, and attribute them to the marketing that drove them. It includes analytics (GA4), tag management (GTM), ad platform conversion tracking, server-side tracking and CRM integration.

They use different attribution models, conversion windows, counting rules and time zones, and GA4 attributes across all channels while Google Ads credits only its own clicks. Some difference is normal. Large or growing gaps usually mean a tracking problem.

If you spend meaningfully on ads, it's increasingly worth it. Browser restrictions and ad blockers drop a share of client-side events. Server-side tracking and APIs like Meta's Conversions API recover much of that data and give you more control over what's shared.

A Google framework that adjusts how tags behave based on a user's cookie consent choices. When consent is denied, tags send limited, cookieless signals, and Google uses modeling to estimate conversions. It's required for advertising to users in the European Economic Area.

Yes. We set up offline conversion imports or enhanced conversions for leads so Google Ads learns which clicks became qualified leads and customers. This dramatically improves lead quality for lead generation accounts.

A conversion tracking audit takes about one to two weeks. A full GA4 and GTM implementation typically takes three to six weeks, and server-side tracking adds two to four weeks depending on platforms.

Yes. Looker Studio dashboards on GA4, Google Ads and BigQuery data, designed around the decisions your team actually makes.

Yes, along with headless, custom and Cloudflare-hosted sites. Each platform has its own tracking quirks, and we've implemented on all of them.

It designs, builds and connects the platforms a product business runs on, including storefronts, marketplaces, product feeds, CRM, ERP and apps, so data flows accurately between them and marketing has reliable product, inventory and revenue data.

Yes. Multi-channel brands selling on Shopify, Amazon, Faire and wholesale are where integration work pays off most, because inventory and order data must stay in sync.

Yes. We implement Shopify-to-Odoo integrations for products, inventory, orders and customers, using connectors or custom API integrations depending on volume and requirements.

Yes, when native connectors don't fit. We build API integrations, typically on serverless infrastructure like Cloudflare Workers, with logging and error alerts.

Yes. Most commerce clients use us for Google Shopping, Performance Max, Amazon Ads and Meta as well, which is exactly why clean feeds and systems matter.

Fixed-fee phases for implementation, scoped after discovery, then optional monthly support. Integration complexity and data volume are the main cost drivers.