When do brands get paid on Faire?
Faire pays brands on its own schedule, not the retailer's, so a retailer using Net 60 terms does not delay your money. You choose a payout speed in your account settings: paid soon after the order ships, or paid later at a lower fee, depending on Faire's current terms for your region.
Retailer payment and brand payout are separate transactions on Faire. The retailer pays Faire on shipment or on approved Net 60 terms, and Faire pays you according to the payout option you picked. Faster payouts cost more, so the right choice depends on your cash flow, not on habit.
When we model wholesale pricing, the payout fee sits in the margin math next to commission, shipping and returns. A brand that needs cash to fund production may take the faster payout and price for it. A brand with cushion may wait and keep the difference. Check Faire's current fee schedule before deciding, because it changes. Connecting Faire to Odoo keeps payouts reconciled against orders.
Sources: Faire Help Center: How do retailers pay for orders?, Faire Help Center: How do your retailer terms affect me?
Who pays for returns on Faire?
On a retailer's first order with a new brand, Faire covers eligible returns, so the brand keeps the sale. Faire describes the orders it sends as guaranteed sales for the brand. Under Faire's returns policy, qualifying orders are typically first orders, so reorders generally do not carry the same free return.
There are exclusions. Faire's policy lists customized products, testers and samples, items marked final sale and seasonal goods among the items not eligible for return. That gives brands something to manage: mark genuinely custom or seasonal lines correctly so listings match how those products actually sell.
Even when Faire absorbs the cost, returns tell you something. If retailers keep sending back the same product after a first order, the issue is usually the listing, the photos or the opening quantity, not the retailer. We review return patterns when we tune listings and minimums, and we watch for the same signals on Amazon if you sell there too.
Sources: Faire Help Center: How do your retailer terms affect me?, Faire Help Center: Returns, refunds and cancellations policy
Should I sell wholesale on Faire or on my own Shopify wholesale store?
Most brands should use both: Faire to find new independent retailers, and their own wholesale channel or Faire Direct for accounts they already have. Each solves a different problem.
Faire's value is discovery plus the services around it: retailer verification, payment terms for buyers and on-time payment to you. You pay commission on marketplace orders for that. Your own store, such as Shopify B2B, gives you customer-specific pricing, your own branding and the buyer's data, but you have to bring the traffic. Faire Direct sits in between: existing retailers order through Faire on your link, at more favorable commission terms.
The mistake is sending a loyal retailer from your rep's spreadsheet into the open marketplace, where you pay discovery commission on someone you already found. Sort your retail accounts into new, existing and lapsed before launch, and route each group on purpose. We set up the Shopify side when a brand wants both channels.
Sources: Shopify Help Center: B2B, Faire: Sell on Faire
What order minimum should I set on Faire?
Set your first-order minimum high enough that a small order still covers your pick, pack and commission costs, and set a lower reorder minimum so good retailers find it easy to come back. Faire lets you set the two separately, and minimums are optional.
Work it out from your own costs, not from competitors. Take your fulfillment cost per order, the commission on a marketplace order and your target margin, then find the smallest order where that math still works. Too high and new retailers pick a brand with a lower barrier. Too low and you ship small orders at a loss.
Two details help. Retailers can combine in-stock and preorder items to reach your minimum, which is useful around launches. And you can set different minimums by country if you sell internationally. We revisit minimums after the first wave of orders, because real order sizes tell you more than any estimate. If inventory is tight, ERP sync keeps preorders honest.
Sources: Faire Help Center: What is an order minimum?
Will selling on Faire undercut my retail pricing or my other retailers?
It does not have to, as long as your suggested retail price is the same everywhere you sell and your wholesale price leaves retailers a fair margin at that price. Conflict starts when your own site, Amazon or a promotion sells below the price your stockists are expected to charge.
Independent retailers check. If a shop buys your candle at wholesale and finds it cheaper on your website or Amazon the next week, the reorder is at risk. We line up retail prices across channels before launch and plan promotions so they do not undercut stockists for long stretches.
Think about territory, too. If a key retailer cares about a competitor down the street carrying your line, talk with them before opening the marketplace to everyone, and bring existing relationships through Faire Direct where it fits. Wholesale growth that costs you your best accounts is not growth. Your paid ads should follow the same rule, which is why we coordinate Shopping feed pricing with wholesale.
