Paid Search done with the same agent we built.

The pitch on Performance Max is "Google figures it out." That's marketing — and partially true. PMax does extract more from your existing intent than manual search campaigns ever did. But it also wastes budget on bad placements, mismatches audiences, and reports back in a way that hides the failure modes if you let it.

What we actually do on PMax:

• Asset group architecture — segmented by audience signal, not by product. One asset group per intent cluster.
• Audience signal tuning — Customer Match + Combined Audiences + targeted In-Market signals to give the algorithm a starting point that's actually relevant.
• Placement filtering — Account-level exclusions for low-quality YouTube channels, mobile-app burning, and the geographic patterns the algorithm picks up on noise.
• Negative-keyword overrides — Google quietly added these — we use them aggressively.
• Bid-strategy iteration — Maximize Conversion Value → tROAS → manual blends, in that order, as the account matures.

Shopping + Merchant Center hygiene

If you sell physical products, half the lift in your account is in the feed — not the campaigns. We audit GMC monthly, validate GTIN, fix disapprovals at the SKU level, and route image quality issues to your team before Google penalizes you.

Microsoft Advertising

Microsoft Ads (Bing) reaches a different — and often more affluent — audience for a fraction of Google's CPC. We run Microsoft as a peer to Google, not as an afterthought, with full feature parity (Performance Max equivalents, Shopping, audience ads).

We're tired of "marketing said we hit our ROAS" while finance can't tie it back to revenue. Every account we manage gets a measurement layer worth trusting:

• GA4 implementation review (events, custom dimensions, identity stitching)
• Google Tag Manager hygiene — duplicate event firing, race conditions, container size
• Server-side tagging via Cloudflare Zaraz or GTM Server (your call)
• Enhanced Conversions for Web + Leads where applicable
• Offline conversion uploads back into Google Ads from your CRM
• Cross-channel attribution using GA4 + first-party data, not third-party cookies

If we look at your account and the measurement is broken, we say so before we propose a media plan. Fixing measurement is usually a 30-day project — and it's almost always the highest-leverage thing we'll do for you.