A concept redesign and audit for Flo AZ pool and landscape service
Flo AZ is a family-owned weekly pool service and monthly landscape company serving Queen Creek and San Tan Valley. We built a concept redesign and site audit as a proposal. Flo AZ is not a client.
This is a concept redesign and audit we built as a proposal. Flo AZ is not a client, and the demo is not their live site.
- Business
- Flo AZ
- Location
- Queen Creek and San Tan Valley, AZ
- Industry
- Pool service and landscape maintenance
- Status
- Concept and audit, not a client
- Built
- Oct 2026
- Stack
- Static HTML, Python build, Cloudflare Pages
- Service area
- Queen Creek and San Tan Valley
What we found
Flo AZ offers weekly pool service, pool repair, monthly landscape maintenance, irrigation repair and a Build-Your-Own Pool planning program. The current site gave search engines very little to work with: a generic title, no meta description, no H1 and about 220 words on the homepage. Key pages like pool services, about and contact returned errors.
In our audit, template placeholder details were still live in the footer and booking page, and the social icons did not point to Flo's own accounts. The landscape price appeared three different ways. The pool-building wording could read as construction, which Flo's licenses don't cover, and the state license records were unclaimed.
What we'd fix: real contact details everywhere, one set of prices, a page for each service, and plain wording about what the licenses cover.
What we did, step by step
- Audited the siteWe wrote 11 findings ranked High, Medium, Low and Verify, with 2 'before' screenshots.
- Checked how the web describes FloWe compared Flo's details across 8 sources in a citation table.
- Planned next stepsThe audit ends with a 30-day plan and 5 questions for the owner to confirm.
- Redesigned the homepageThe new homepage leads with Queen Creek and San Tan Valley, starting prices for each service and a clear way to call.
- Built 5 indexable pagesHome, Pool Service, Landscape, Build-Your-Own Pool program and Service Area, plus the audit.
- Clarified the pool programThe Build page now describes plans, a guide and builder introductions, and says plainly that Flo AZ does not build pools.
- Explained the licensesBoth ROC licenses appear on every page with what each one covers.
- Removed placeholder detailsTemplate placeholder contact details and social links were replaced, and no street address is shown for this service-area business.
- Added structured dataHomeAndConstructionBusiness schema with cities served and services on all pages, FAQPage on 1 and BreadcrumbList on 3.
What's on it
- Service tiles with starting prices
- Pool service, landscape and service area pages
- Build-Your-Own Pool program page
- License explainer
- Request Service form
- Mobile Call and Request Service bar
- Placeholder photo notice on every page
Search and local setup
- Title and H1 naming Queen Creek and San Tan Valley
- Meta descriptions written for each page
- HomeAndConstructionBusiness, Service, Offer, FAQPage and BreadcrumbList schema
- Service area page for both towns
- Claiming the ROC license records recommended
- Small, fast static pages
Questions people ask about this work
What should a pool service website in Queen Creek include?
A page for each service, the towns you serve, starting prices and an easy way to call or request service. Our Flo AZ concept has pool service, landscape and service area pages that name Queen Creek and San Tan Valley, with a Call and Request bar on phones.
Should a pool service company show its ROC license on its website?
Yes, and it helps to say what each license covers. The concept lists both of Flo's licenses on every page with a short explanation, so customers know which work is in scope.
Why does my small business website not rank on Google?
Often there is too little for Google to read. Flo's current homepage had no H1, no meta description and about 220 words. The concept gives each service its own page with a clear title, local wording and structured data.
Services in this project
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