A concept rebuild and search audit for Platinum Outdoors
Platinum Outdoors is a family-owned landscape design and outdoor living contractor based in San Tan Valley, AZ. We rebuilt all 97 live URLs as a concept and wrote an SEO, AI search and Local Services audit as a proposal. Platinum is not a client.
This is a concept redesign and audit we built as a proposal. Platinum Outdoors is not a client, and the demo is not their live site.
- Business
- Platinum Outdoors
- Location
- San Tan Valley, AZ
- Industry
- Landscape design and outdoor living
- Status
- Concept and audit, not a client
- Built
- Oct 2026
- Stack
- Static HTML, Python build, Cloudflare Pages
- Service area
- San Tan Valley, Queen Creek, Gilbert, Chandler, Mesa and the Valley
What we found
Platinum builds turf, pavers, pergolas, outdoor kitchens, fire features and full backyard remodels across the Valley. The site has strong content, with 53 pages and 44 blog posts, but the pieces did not describe the business the same way.
In our audit, the business location appeared three different ways, and schema described the business 36 different ways across 97 URLs, with a self-written rating that didn't match real Google reviews. Eight pairs of pages competed for the same search, titles led with Phoenix instead of the home market, and blog posts had no real byline. Some advertised services fall outside the current contractor license, which can limit Local Services Ads job types. Bing was not verified and there was no /llms.txt.
The site still showed the 'Google Guaranteed' badge, which Google replaced with 'Google Verified' in October 2025. What we'd fix: one consistent business identity, clear local targeting, and a quote form on every page.
What we did, step by step
- Crawled the full siteWe crawled all 97 URLs, 53 pages and 44 blog posts, as the basis for the audit.
- Wrote the auditAbout 20 findings across Local Services Ads, Google Business Profile, schema, content, AI search, Bing, technical and conversion.
- Mapped competition and overlapA listings table, a 6-business competitor table, a table of 8 competing page pairs, a 30-day plan and 5 owner questions.
- Rebuilt all 97 URLsEvery page kept its address and internal links, along with Platinum's own copy, photos and all 44 blog posts.
- Put a quote form everywhereA short quote form sits beside every service, city and blog page, with a Free Quote button in the header and a Call and Free Quote bar on phones.
- Unified the business entityOne HomeAndConstructionBusiness entity with one ID on every page, city and state service areas and the contractor license, with no self-written review count.
- Marked up the contentBlogPosting schema with a team byline on all 44 posts, Service schema on 43 pages, FAQPage on 48 and BreadcrumbList on 96.
- Fixed titles and badgesWrote meta descriptions for the 8 pages missing them, fixed the worst titles and updated the badge to 'Google Verified' as a placeholder.
- Lightened the pagesOne CSS file, one small script and 163 WebP images taken from the current site, plus a published /llms.txt.
What's on it
- Quote form on every service, city and blog page
- Header Free Quote button and mobile Call and Free Quote bar
- Mega menu with 18 services and 11 locations
- 4-step process section
- Project gallery and Google review quotes
- Financing and rebates section
- FAQ blocks
- 44 blog posts with author boxes
Search and local setup
- 11 city pages, including Queen Creek and San Tan Valley
- One business entity with one ID across every page
- HomeAndConstructionBusiness, Service, BlogPosting, FAQPage and BreadcrumbList schema
- Self-written aggregate rating removed
- /llms.txt with key business facts
- Bing Webmaster Tools verification recommended
- Same URLs and internal links kept for all 97 pages
Questions people ask about this work
Is the Google Guaranteed badge still valid for contractors?
Google replaced the 'Google Guaranteed' badge with 'Google Verified' in October 2025. Sites that still show the old badge should update the wording. In our Platinum Outdoors concept, we swapped in 'Google Verified' as a placeholder until the account status is confirmed.
Why does my landscaping company rank in Queen Creek but not my home city?
Often the site's titles, pages and schema point somewhere else. Platinum's titles led with Phoenix and the business location appeared three ways. The concept gives each city its own page and uses one consistent business entity on every page.
Can you rebuild a contractor website without changing URLs?
Yes. We rebuilt all 97 of Platinum's live URLs at the same addresses with the same internal links, keeping their own copy, photos and blog posts. That protects existing rankings while the structure and markup improve.
Services in this project
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