A concept rebuild and search audit for Gold Star Plumbing & Drain
Gold Star Plumbing & Drain is a family-owned 24/7 plumber with four Arizona offices. We rebuilt every live URL, about 150 pages, as a concept and wrote an SEO, AI search and Local Services Ads audit as a proposal. Gold Star is not a client.
This is a concept redesign and audit we built as a proposal. Gold Star Plumbing & Drain is not a client, and the demo is not their live site.
- Business
- Gold Star Plumbing & Drain
- Location
- Gilbert, AZ, with offices in Tempe, Prescott Valley and Flagstaff
- Industry
- Plumbing
- Status
- Concept and audit, not a client
- Built
- Oct 2026
- Stack
- Static HTML, Python build, Cloudflare Pages
- Service area
- Phoenix, the East Valley, West Valley, Prescott, Verde Valley and Flagstaff
What we found
Gold Star serves a wide area, from the East Valley to Prescott, Sedona and Flagstaff. A business that size needs every page to say which office and which phone number serves the visitor.
In our audit, the site used several phone numbers, and some displayed one number but dialed another. The headquarters city and a Flagstaff address differed between the site and listings, and review counts differed from page to page. Several pages targeted the same search, utility pages were indexable, schema marked every page as an article, and offers lived only inside images.
What we'd fix: one clear phone number per region, one set of facts across the site and listings, crawlable offers, and a site structure where service, city and blog pages support each other.
What we did, step by step
- Audited search, AI search and LSAAbout 25 findings covering Google Business Profile, technical and on-page SEO, Bing and Copilot, ChatGPT, Gemini, Perplexity and Local Services Ads.
- Mapped phones and addressesWe built a table of each phone number shown versus dialed, an address table and an LSA factor checklist.
- Compared competitors and plannedThe audit includes competitor tables for Gilbert and Prescott Valley, a 90-day plan, 5 monthly AI test prompts and 7 owner questions.
- Rebuilt every live URLWe generated every live URL from the sitemaps, about 150 pages, at the same addresses so no extra redirects are needed.
- Put the right phone on every pageEach page shows the phone number for its region in the header, with a quote form, a city finder and a tap-to-call bar on phones.
- Turned images into textOffers, the membership plan, Google review totals and awards are written as crawlable text instead of images.
- Linked the blog in'Homeowner guides' blocks link service and city pages to related blog posts.
- Cleaned up schema and llms.txtOne Organization with Plumber office entities, Service, FAQPage and BreadcrumbList markup, no self-written star rating, and a real /llms.txt.
- Fixed duplicates and indexingA duplicate city page was noindexed with a canonical to the real one, and utility pages were removed from the sitemap.
What's on it
- Regional phone strip and header phone on every page
- Schedule Service quote form covering 19 services
- City finder that routes to the right local page
- Mobile sticky Call and Schedule bar
- Offers and membership plan in text
- Review totals by location
- Homeowner guide links from service and city pages to the blog
- Only Gold Star's own photos of team, vans and awards
Search and local setup
- Every live URL kept at the same address
- City pages and city-and-service pages across five regions
- Organization, Plumber, Service, Offer, FAQPage and BreadcrumbList schema
- Self-written aggregate rating removed
- /llms.txt with offices, hours, services and areas
- Sitemap trimmed to real pages only
- One name, address and phone per office recommended for every listing
Questions people ask about this work
How should a plumber with several offices handle phone numbers on its website?
Give each region one number and show it on every page for that region, and make sure the number displayed is the number dialed. In the Gold Star concept, each page carries its regional phone in the header and a city finder sends visitors to their local page.
Can you rebuild a large plumbing site without losing rankings?
Yes, if every live URL stays at the same address. We rebuilt every live URL, about 150 pages, from the existing sitemaps, so no new redirects were needed beyond the few the audit recommended.
What is llms.txt and does a plumber need one?
It is a plain text file that gives AI assistants a short, accurate summary of the business. For Gold Star we wrote one with offices, hours, services and service areas so tools like ChatGPT and Perplexity have consistent facts to draw from.
Services in this project
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