Free Google Ads Scripts for budgets, negatives, placements and audits

1. Curated the 60-script collectionWe organized 60 scripts into 7 categories: auditing, analyzing, bidding, managing, monitoring, reporting and testing. Most are community scripts first published by Brainlabs Digital under GPL-2.0; 9 are John's originals and are marked in the README.
2. Built the Account GraderThe grader audits 10 PPC areas, scores each from 0 to 100%, assigns A to F grades and emails prioritized recommendations.
3. Recovered blocked converting searchesUnblock Converted Keywords has 3 scripts that check negatives against real search-term conversion history, including PMax negatives through GAQL. The MCC version runs across up to 50 accounts.
4. Cleaned up Display, YouTube and PMax placementsThe exclusions script combines a regex blocklist with rules, such as zero conversions over 90 days and an accidental-click check at 10+ clicks and 5%+ CTR. PMax exclusions apply at the account level.
5. Capped daily account spendThe budget script checks spend every hour, pauses labeled ad groups when the account passes its cap and turns them back on the next morning.
6. Resolved negative keyword conflictsThe conflict resolver checks ad group, campaign and shared-list negatives, with a dry-run mode and an email report. A companion script blocks close variants with exact-match negatives.
7. Added monitoring and reportingAnomaly detection writes per-anomaly sheets, summaries, charts and email alerts from a Sheets config. Other scripts cover impression share bidding, weighted impression share, month-end budget projection and MCC labels.
8. Automated catalog and ad upkeepFurther scripts scan a site for out-of-stock items, sync price assets from Sheets, build campaigns, ad groups, keywords and RSAs from Sheets, and remove trademark symbols from RSAs and PMax.

Services in this project