What's in the free audit.

Every engagement with the agency starts with a free audit. No commitment, no contract, no sales call required. We run it, we send it, you decide what to do next.

The four deliverables

1. Account Health Scorecard

A composite 0-100 score across five dimensions: account structure, conversion tracking, bid strategy, creative quality, and audience health. Each dimension gets its own sub-score with the evidence we used to rank it.

2. Top 10 Prioritized Fixes

Effort × impact matrix. Quick wins first — the ones where 30 minutes of work returns measurable spend. Then the strategic fixes that take a quarter to pay off. We're honest about which is which.

3. Wasted-Spend Report

Specific dollar amounts. Specific search terms, campaigns, audiences, placements. The exact path Buddy followed to find them, so your team can verify the methodology even if they don't hire us.

4. 30 / 60 / 90 Day Roadmap

What we'd change first, second, third. With projected impact ranges based on the data we found. If we'd want to hire us afterwards, this is your starting brief.

What the audit doesn't include

We don't promise specific ROAS gains, conversion increases, or revenue lifts in the audit. Anyone promising that without seeing your data is guessing. The audit shows you what's actually true about your account — what you do with it is your call.

How long does it take?

48 hours for most accounts. Larger MCC structures (multi-account agencies) can take up to a week. We'll tell you the timeline when you submit the form.

What do you need to give us?

1. Read-only Google Ads access (we don't need write access for the audit)
2. GA4 read access (optional but recommended)
3. A 15-minute call (optional) to talk through your goals
4. NDA on request — we sign whatever you send

That's it. Request the audit →