Website, offline conversions and a parts app for Level Up Garage Door
Level Up Garage Door is a family-owned garage door company in Queen Creek. We moved its site onto a Cloudflare Worker, rebuilt it with a page generator, reported booked Housecall Pro jobs back to Google Ads, and launched a parts inventory app for the team.
- Client
- Level Up Garage Door
- Location
- Queen Creek, AZ
- Industry
- Garage doors
- Built
- July to Nov 2026
- Stack
- Cloudflare Workers, KV, D1, Python, Housecall Pro API, Google Ads
- Service area
- Queen Creek, San Tan Valley, Gilbert, Mesa, Chandler and the East Valley
The challenge
Leads came in through the website, but jobs were booked and finished in Housecall Pro. Google Ads only saw form fills, not which clicks turned into real jobs or what those jobs were worth.
The site also needed local pages for each service in each city it serves, without hand-editing over a hundred pages. In the field, techs had no simple way to track parts on their trucks against the jobs they finished.
What we did, step by step
- Move onto a Cloudflare WorkerOn July 2, 2026 we moved the site onto a Cloudflare Worker with static assets, with HTTPS, www and legacy URL redirects handled at the edge.
- Rebuild with a generatorWe wrote a Python static site generator that owns the shared header, footer and navigation and builds the city pages, service areas hub, gallery and blog.
- Build city service pagesThe sitemap now lists 135 URLs, including 108 city service pages (9 services in 12 cities) and 8 state-level service hubs.
- Send leads to Housecall ProThe lead form emails the team and creates the lead in Housecall Pro, with the Google Ads click ID written into the customer notes.
- Report booked jobs to Google AdsOn July 13, 2026 we built an offline conversion pipeline without Zapier. The site stores the ad click ID for 90 days, Housecall Pro webhooks report scheduled and completed jobs, and the Worker verifies and dedupes each event before Google Ads imports it daily with the job value.
- Fix event trackingWe fixed and backed up the Tag Manager container so lead, call, email and chat events reach Google Ads, GA4 and Meta, and added call tracking from the website.
- Add careers and real photosWe added a careers page with JobPosting schema and an online application that stays out of the customer pipeline, and replaced stock images with real Level Up job photos.
- Refresh SEOOn Nov 5, 2026 we trimmed titles and descriptions, added FAQs on hours, warranty and manual door opening, set real sitemap dates and added llms.txt.
- Launch a parts inventory appWe built a separate internal app, synced with Housecall Pro, that tracks parts in the shop and on each tech's truck. Finished job invoices suggest the parts used, techs confirm them, and managers get restock lists and a daily low-stock email. It just launched behind a login.
What's on it
- Lead forms that create leads in Housecall Pro
- Booked and completed jobs sent back to Google Ads with job value
- Ad click ID capture stored for 90 days
- Housecall Pro chat and booking widgets
- Careers page with online applications
- Products page for openers and doors
- Internal parts inventory app with offline support and barcode scanning
- Daily low-stock email to managers
Search and local setup
- 108 city service pages across 12 cities
- 8 state-level service hubs and a service areas hub
- GarageDoorService, LocalBusiness and FAQPage schema
- JobPosting schema on the careers page
- 135 URLs in the sitemap with real last-modified dates
- llms.txt
- Offline conversions so Google Ads bids on booked jobs, not just form fills
Questions people ask about this work
Can Housecall Pro jobs be sent back to Google Ads as conversions?
Yes. For Level Up Garage Door the site saves the ad click ID, and Housecall Pro webhooks tell our Worker when a job is scheduled or completed. Google Ads imports those events daily with the job value, so it can tell which clicks led to real work.
Do I need Zapier to send offline conversions to Google Ads?
No. We built this pipeline on a Cloudflare Worker that checks each webhook, removes duplicates and writes the conversion to a sheet Google Ads imports. There is no Zapier subscription in the middle.
How can a garage door company track parts on each truck?
We built an internal app synced with Housecall Pro. Each tech has a truck location, finished job invoices suggest the parts used, and stock comes off the truck when the tech confirms them. Managers see restock lists and get a daily low-stock email.
Services in this project
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