Client project · Life insurance agency · Mesa, AZ

A lead-ready website for an independent life insurance agency in Mesa

Good Life Insurance Group compares term, whole, no-exam and final expense coverage for veterans, truckers and families. We built its site from a 35-page scaffold to 93 URLs, with every form routed into the agency's CRM.

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Client: Good Life Insurance Group
Location: Mesa, AZ
Industry: Life insurance agency
Built: May to Oct 2026
Stack: Astro, MDX, Cloudflare Pages and KV, GoHighLevel, CallRail
Service area: Mesa, Gilbert, Chandler, Queen Creek and Arizona, plus TX, NV, CO, FL and GA

The challenge

The agency needed a new site built to its own written build specification. It had to serve three audiences (veterans, truckers and families), cover Arizona cities and five other states, and send every lead into GoHighLevel with the right tags.

Insurance sites also need compliance pages and careful consent handling, so the forms, disclosures and privacy requests had to be built in from the start.

The work

What we did, step by step

Scaffold to specOn May 18, 2026 we built a 35-page Astro scaffold on Cloudflare Pages to the agency's build specification.
Grow to productionBy July 1, 2026 the site was 77 pages in production. The live sitemap now lists 93 URLs.
Build audience and coverage pagesWe added hubs for veterans (with 6 military branch pages), truckers and families, coverage pages for four policy types, and comparison pages like term vs whole and VGLI vs private coverage.
Add local and Spanish pagesWe built 12 Arizona city pages, 5 pages for other states the agency serves, and a Spanish section with 4 sub-pages.
Write the learning centerWe published 20+ articles, a glossary, a coverage calculator, a fit quiz and a free will kit offer.
Wire up the formsWe built 5 server-side form endpoints with a honeypot and per-IP rate limiting. Each lead goes to GoHighLevel with product tags and starts its own email and text follow-up.
Track calls and conversionsWe added CallRail number swapping so paid callers are tracked, and Google Tag Manager conversions for every lead form.
RedesignIn Oct 2026 we redesigned the site with a quote-first homepage, a 40-question FAQ in 9 topics, and one source for name, address, phone and hours.

What's on it

Quote, will kit, contact and final expense lead forms
Coverage calculator and fit quiz
Audience hubs for veterans, truckers and families
Policy comparison pages
20+ learning articles and a glossary
Spanish-language section
TCPA disclosure, Do Not Sell and licenses pages
GoHighLevel tagging with email and text follow-up

Search and local setup

12 Arizona city pages and 5 state pages
InsuranceAgency, FinancialService, Service, FAQPage, Article and BreadcrumbList schema
93 URLs in the sitemap
Static SEO audit script that checks every build
Auto-generated Open Graph cards
llms.txt, and robots.txt that welcomes search and AI search crawlers
CallRail and GTM conversion tracking

Questions

Questions people ask about this work

What pages should a life insurance agency website have?

For this Mesa agency we built coverage pages for each policy type, audience hubs for veterans, truckers and families, comparison pages, city and state pages, and a learning center. Compliance pages like a TCPA disclosure and Do Not Sell form were part of the build from day one.

How do I get insurance website leads into GoHighLevel automatically?

Each of the five forms on this site posts to a server-side endpoint that creates or updates the contact in GoHighLevel with product tags. Each form then starts its own email and text follow-up.

How do insurance agencies track phone calls from ads?

We used CallRail dynamic number insertion, loaded so paid visitors see a tracked number. Form conversions are tracked separately through Google Tag Manager.

Services in this project

Website creation Local SEO CRM Measurement Paid media in Mesa

More work