Tiktok Pulse: Latest Ad Type
Tiktok Pulse is a new contextual solution currently in Beta, for users with 100K followers that gives brands an opportunity to showcase their brand next to top content in the FY Feed. The primary reason for its design is to allow brands to be part of the moments and trends that matter most to you and me every minute and moment of the day.
Example of Ad below:
TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.
A major plus to this content type is: TikTok Pulse puts your brand in front of the top 4% of all videos on TikTok.
This is exciting for so many reasons, while TikTok recently introduced 10 minute length TikToks to some users, “cough i’m included.” To help ease the transition to ads, think YouTube long format. This newer ad type, means that we can reach the most valuable user at the right time without intruding on the experience. The categories are limited and not disclosed to the public, but if I ever get to the 100K+ followers. I will be sure to test this out for myself. It won’t be anytime soon so don’t worry TikTok i’m only at 2k+ followers