It All Started With An Idea

Sometimes Basic is Best

I don’t have much to say in my first published post.  Except that the best thing for those of us in this ever changing Digital Marketing space is that keeping it simple, most often is best.

Thanks to SearchEngineLand for this periodic table of SEO:

Here you will find a PDF published by JeffAnalytics: Analytics Periodic Table

Again if you understand the basics, can work with the basics and apply the basics more often than not you will be okay.

About the author

John M. Williams — Founder, It All Started With An Idea. Senior paid media specialist with 15+ years and $350M+ in managed ad spend across Google, Meta, LinkedIn, and Amazon. Creator of Buddy, the open-source AI Google Ads agent. Hero Conf 2025 + 2026 speaker.

More about John · LinkedIn ↗ · GitHub ↗

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