Hi all #ppc folks & #media #advertising folks: today I had a client ask for simple projections to increase spend. I have a sheet that I used for my e-commerce days and converted to a CPA simple projection document. I use data for all my decisions, it does not make them accurate, it (the data) gives me the most information to make the best guess. So I hope this helps you too.
Link here (please make a copy to edit): https://lnkd.in/gaUk_zhU
It has multiple scenarios on it, that first starts with historical and uses those points to aid projections based off of Display metrics or Search metrics. If used properly it can help you determine quickly if there is value in doing the media from a return on investment perspective.
Link here (please make a copy to edit): https://lnkd.in/gaUk_zhU
Details of dock:
1: its a simple projection document for display / search
2: it can be converted to ecomm, today it was converted from ecomm to lead/event based
3: it considers basic KPIs