It All Started With An Idea

I Dare you to Re-Invent the Wheel

#technology gives everyone an = playing field: “So #study#dream, set #goals, & re-invent the wheel!”

Google did what Yahoo did, Google just did it better.  Yahoo did what Aol was doing, Yahoo just did it better.  Honda’s are great, but we think Acura’s are more prestigious.  The biggest disappointment had to be the leaders of the Telco’s in the 90’s how about saying the phone book will be around forever, ask them again today and I bet you they say we had the keys to Google, Yahoo & AOL.  We just did not see it.  Lets review:

Phone Book: White Pages, Business Pages, Yellow Pages

Each book was broken up into regions, so you if you bought a double truck or display 1 inch Ad only those in that distribution would see it “sound familiar my google, bing, yahoo friends?”

-LLC’s anybody? – Next up Paid LLC’s who wouldn’t pay for that top spot in a local search – there sure are lot’s of A’s with terrible SEO

This brief post is food for thought, you can find more great articles and the latest trends from the authors on ppchero, searchengineland and searchenginewatch.  I would also recommend attending all conference call’s and even utilizing the youtube channels broadcast by Google and the Adwords or Analytics teams.  You might not learn anything new, but than when did anything new become the latest and greatest thing?  A tire is a tire right made from rubber, yet they get more expensive, why?

About the author

John M. Williams — Founder, It All Started With An Idea. Senior paid media specialist with 15+ years and $350M+ in managed ad spend across Google, Meta, LinkedIn, and Amazon. Creator of Buddy, the open-source AI Google Ads agent. Hero Conf 2025 + 2026 speaker.

More about John · LinkedIn ↗ · GitHub ↗

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