The dark side of AI overload in campaign management
Context Collapse in Paid Media: An Emerging Threat There’s a dangerous assumption in digital marketing: that the more AI tools, automations, and
Different is okay...Be YOU
About the author
John M. Williams — Founder, It All Started With An Idea. Senior paid media specialist with 15+ years and $350M+ in managed ad spend across Google, Meta, LinkedIn, and Amazon. Creator of Buddy, the open-source AI Google Ads agent. Hero Conf 2025 + 2026 speaker.
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