It All Started With An Idea

Automation is Great, Manual is Better Or?

87% IS @ 30.69 CPC w AdGroup Level Bid 27.50

100% IS @ 27.06 CPC w AdGroup Level Bid 27.50

93% IS @ 26.23 CPC w AdGroup Level Bid 27.50

82.5% IS @ 30.15 CPC w AdGroup Level Bid 27.50

In the competitive world we work in, we are all the best at something. We become better when we put aside our differences, hash it out over a white board or long conference room table and share ideas. We do not have to be the best but in order to serve those whom help feed our families, we have to listen, we must learn and we have to do everything in our power to work with the tools that we have been given or created. Why do bidding manually to scale across thousands of locations when you can use automation, why automate instinct, experience and gut feeling when you can manually do so. When you bring both together you develop a solid T.E.A.M “Together Everyone Achieves More”.

#adwords #ppc #automation #manual

About the author

John M. Williams — Founder, It All Started With An Idea. Senior paid media specialist with 15+ years and $350M+ in managed ad spend across Google, Meta, LinkedIn, and Amazon. Creator of Buddy, the open-source AI Google Ads agent. Hero Conf 2025 + 2026 speaker.

More about John · LinkedIn ↗ · GitHub ↗

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